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Fossil Group launched its new Virtual Watch Try-On experience across several brand channels including Fossil.com and Watch Station. Expanding on its existing partnership with Tangiblee, the Fossil team rolled-out a web-based, markerless augmented reality feature for watches – a feature that does not require users to download a separate app or additional technical equipment.
Customers can place any Fossil watch on their wrist, with scaled accuracy, in just a few taps.
The Fossil eCommerce team & Tangiblee agreed the goal was to build a Virtual Try-On experience that preserves a seamless user experience while maintaining the highest level of accuracy. Fossil shoppers need only follow two single-tap steps on their mobile device in order to see a watch on their wrist.
The first step – measure your wrist width – allows customers to quickly measure the width of their wrist with their phone screen. The ‘calibration’ (measurement) step is not required for Tangiblee’s algorithms to properly work – but it offers an assurance to any watch buyer that what’s being displayed on their wrist is correctly scaled & properly situated.
The second step simply requires a few photos of a user’s wrist and the watch is virtually placed on the image. The user can engage with the watch by sliding it back and forth on the wrist, tapping the watch to see full dimensions, and zooming in on the watch dial. It’s easy, accurate, and quite fun.
Like it’s standard Contextual UX platform, (also deployed on Fossil’s product pages as Compare Size), Tangiblee required no 3D imagery or CAD files for the Virtual Try-On experience – and the feature rolled out on 1,800+ Fossil products a few days earlier than initially scheduled.
Tangiblee’s CEO, Eliad Inbar, said, “We’re excited to partner with such a wonderful collaborative partner and cannot wait to see what the usage & performance data reveals in terms of Fossil customers’ feedback as well as the impact to Fossil’s bottom-line.”
the U.S. cotton industry, organized the first ever virtual Cotton Day India 2020 themed ‘Leading through change: Your partner for a new world’. The virtual event, featuring eminent speakers and panelists from the Indian textile industry, U.S. Department of Agriculture, National Cotton Council of America (NCC), Supima and CCI, focused on the outlook for the global cotton industry, opportunities for the Indian cotton textile industry and the need for leadership during the time of crisis.
Sweden also recently played host to the first retail model of the garment-to-garment recycling system pioneered by the Hong Kong Research Institute of Textiles and Apparel (HKRITA). The Looop recycling system launched in one of H&M’s Drottninggatan stores in Stockholm, with consumers able to watch their old garments being broken down into fibres and yarns to become the raw material for knitted new clothes.
“Demand for open footwears is going up due to the COVID-19 pandemic. We are trying to increase production to meet that demand. We have planned investment of Rs 150 crore this financial year. Majority of this amount will go for setting up a new manufacturing facility in Bhiwadi,”Ramesh Kumar Dua, Managing Director, Relaxo Footwears told PTI.
Apart from the eco-conscious approach, we also want to work towards being socially conscious within our streams of production. Less environmental pollution leads to a cleaner and safer society for individuals to reside in. In times of the overriding pandemic, and even moving forth, we will work towards giving the craftsmen behind the clothes the importance and security, along with the recognition they deserve.
“To establish a new normal, we needed to resort to ways which can help us carry on with our pre-pandemic practices but with caution. And virtual store tours enable that for us. They encourage people to shop from their homes after screening through the entire store and collection virtually. They further aid them in selecting the right pick with the executives assisting them on video calls and later with the home-cum-trial room service offered by various labels; thus making virtual store tours imperative in instilling the new normal,” Malik states.
Lifestyle International Pvt. Ltd, part of the Dubai-based retail and hospitality conglomerate, Landmark Group, announced the appointment of Kabir Lumba as Chairman of the Board, effective 1st April 2021. Lumba, CEO designate, Landmark Retail, Middle East, will be taking over the role from Ramanathan Hariharan, who will be retiring on the 31st of March 2021.
As per the company, Reliance Retail’s success in bringing such a huge repertoire of traditional handcrafted products to its modern retail formats is also an indication of existence of demand for such products, as long as consumers’ expectations of quality, style and convenience of modern retail buying can be met.
“It has been more about how we can get a lot more efficient in what we do. Efficiency has definitely gone up. Shorter meetings, clearer objectives – we have gone into this mode of enablement and as a company we have to enable our employees to work from home better as a lot of them have gone home, so we have introduced burn-out holidays where people are asked to take 3-4 days off during a month compulsory just to take some time off as the screen time has increased drastically and the horizon between work and home has completely faded. There is no demarcation anymore. From the brand’s side and consumer’s side also, it is again enablement. The one word theme for us as an organisation is enablement. Even for the brands today, for the first time ever, we have more brands approaching us than the any other time. Earlier, it has been always us asking the brands to come online, now it is other way around,” adds Sudhakar.
“In 2018, we started shipping out of our stores. Our website has been connected to our stores for a while now and we also do a bit of order booking in the store with the objective of improving conversions if customers are not getting the product that they are looking for. We did a fairly large number of transactions from our stores on a day-to-day basis even before the pandemic. However, the current situation has pushed everyone to get there at the earliest. The whole urgency behind becoming truly Omnichannel has never been so high. Consumers are coming back slowly and steadily but we need to ensure that we serve them in a way that they used to like it in the stores earlier. We are not using our stores as dark stores. but we have equipped our stores to handle our website orders, to book orders from our stores and have also connected them to the marketplaces. Before the pandemic, the focus essentially was on how to map customers and make sure each moment they spend in the store is fantastic and delightful. However, now we have started going into the catchment area. Bata is opening its kiosks in the societies since past couple of months. We have tried to reach out to customers as they want the products. Customers have a need right now and the need might be governing the purchase but there is still some fear moving out and our thought behind our shop-on-wheels was why put consumers at risk, so we decided to take these stores closer to our consumers and that has really helped us. The big shift in the retailers mind now is to figure out a channel to give a very easy and accessible service to consumers,” explains Kumar Sambhav Verma, Sr Vice President and Head Omnichannel, Asia, Bata.
Modern barbeques, which are portable, don’t take up too much space and can be handled by home chefs, were being picked. Kettles and egg boilers are another winter favourite. Users are also buying beds, jackets and fish-based food for their pets. The demand for winter products is highest in north India as well as parts of Madhya Pradesh and Maharashtra, said the e-commerce site.
There has been a growing consciousness and preference among consumers for sustainable offerings over the years. Consumers are mindful about what they are consuming and the impact it has on planet and people. The current pandemic has made people look inward at their own life choices and in a way accelerated this mindfulness and inclination towards sustainable products. Buyers are actively seeking information on sustainable options before making purchase decisions. This has led brands to expedite their attempts to appeal to this growing and evolving market, thereby bringing sustainability front and centre in how they conduct themselves and operate their businesses.
The outbreak of the COVID-19 global health crisis and its impact has made us rethink how we were consuming and what we were contributing to our society. This thought has brought a special focus on ‘Homegrown’. Homegrown, as the name suggests, refers to produce in one’s locality or country. The crisis has made many of us pause and introspect about our choices, their impact, our future, and that of our society. This is strongly reflected in a consumer survey undertaken by Wakefield and Lenzing AG across nine countries including India, where over 80% of respondents expressed a strong inclination towards sustainable fashion and purchasing clothing made from sustainable raw materials.